Cover Photo Credit: Emily Lush.
Resilience and Record Growth: The 2025 Statistics
Despite global fluctuations, Georgia's tourism sector has shown remarkable resilience. According to the latest reports from Geostat, the third quarter of 2025 alone saw substantial growth:
- 3 million international arrivals in Q3 (+6.6% year-over-year).
- 2.2 million tourist-type visits (+7.6%), indicating longer stays.
- 6.2 billion GEL in visitor spending in just one quarter.
With annual revenues projected to exceed the $4.4 billion benchmark set in 2024, Georgia remains a top contender for international travelers seeking culture and adventure.
Mandatory Insurance: The January 1, 2026 Rule
As confirmed by the Ministry of Foreign Affairs, strictly enforced mandatory health and accident insurance is now in effect for all foreign visitors.
The Official Requirements:
- Coverage Amount: Minimum 30,000 GEL (approx. $11,000 USD).
- Scope: Must cover emergency medical care, hospitalization, and accidents.
- Format: Policies can be from Georgian or foreign insurers but must be available in English or Georgian (digital or print).
This measure aligns Georgia with European travel standards, ensuring safety for all guests. U.S. citizens and other travelers should verify their existing plans meet these specific limits before departure.
Tbilisi: Cultural Hub & City Breaks
Capitalizing on the 8% growth in visitor numbers seen in early 2025, Tbilisi continues to evolve. The city is balancing its historic charm with modern demand.
"From the sulfur baths of Abanotubani to the thriving art scene in repurposed factories, Tbilisi remains the primary entry point for 75% of the country's visitors."
Investments in infrastructure have made the city more accessible, though authentic experiences—like traditional Supras and walking tours—remain the biggest draw.
Eco-Tourism: The Priority for 2026
Government strategies for 2026 heavily emphasize sustainable and eco-tourism, supported by World Bank guidelines on regional development. Travelers are encouraged to explore beyond the cities:
- Svaneti & Kazbegi: For high-altitude hiking and UNESCO heritage sites.
- Protected Areas: Georgia is expanding infrastructure in its national parks to support low-impact trekking.
- Batumi & Adjara: Combining Black Sea luxury with mountainous eco-escapes.
Plan Responsibly
With the new insurance laws in place and visitor numbers rising, 2026 is the year to visit Georgia responsibly. Pre-booking insurance and respecting local eco-guidelines ensures that the "Gem of the Caucasus" remains pristine for generations to come.
Official Sources: Georgian National Tourism Administration, Geostat Inbound Tourism Reports (2025), and Georgia Today.
