A Country with Big Plans
While many European destinations struggle with overtourism, Georgia is charting a different course.
Nestled between Turkey, Russia, and Azerbaijan along the Black Sea, the country is actively welcoming visitors of all kinds—from independent explorers and travellers with disabilities to cruise tourists arriving at the modern port of Batumi, Georgia's second-largest city.
To support this vision, the government has introduced a comprehensive 10-year tourism development plan. The strategy focuses on three key areas:
- Improving accessibility through international signage
- Upgrading public transportation networks
- Modernising cruise ship infrastructure
These improvements are making travel across the country smoother and more intuitive for all visitors.
The Warmest Welcome
According to Natalie Fordham, a Georgia specialist at Wild Frontiers, one of the country's greatest strengths is the freshness of its tourism industry.
"Tourism is relatively new in Georgia. It offers a new career path, which means we see incredibly motivated guides. They're enthusiastic, speak excellent English, and know how to adapt to different travellers."
This genuine passion often leads to lasting connections, with many visitors forming friendships with their guides and returning to Georgia again and again.
Tbilisi: An Aesthetic Gem
The capital city is a highlight in its own right.
"Tbilisi is my favourite capital city in the world. It has charming cobbled streets, striking architecture, ancient fortress walls, museums, and a distinct aesthetic."
Best explored on foot, Tbilisi effortlessly blends deep history with vibrant, modern energy. Every corner reveals something new—from traditional sulfur baths to contemporary art galleries.
Mountains, Caves, and Wine
Beyond the capital, Georgia's diversity is extraordinary. The country offers an incredible range of experiences:
- Ancient cave towns carved into cliffsides
- Remnants of Soviet history, including Stalin's birthplace in Gori
- UNESCO-listed churches and monasteries
- Towering mountain ranges in Svaneti and Kazbegi
- World-famous wine regions with 8,000 years of winemaking tradition
The country's cuisine and wine culture connect travellers to traditions dating back millennia, offering authentic tastes you won't find anywhere else.
An Authentic Adventure
As an emerging tourism destination, Georgia offers a refreshingly authentic travel experience.
While infrastructure is still developing and road networks may not yet match those of Western Europe, this is part of the country's charm. Tourism revenue is actively funding improvements, and visitors get to experience Georgia before it becomes another crowded hotspot.
With so much to see and experience—from mountain villages to coastal cities, ancient ruins to modern Tbilisi—experts recommend spending at least a week to truly appreciate the country.
Source: BBC Travel — "Seeking Tourists: Four Countries That Are Actively Welcoming Travellers" by Laura Hall (23 December 2024).
